This issue has puzzled me for a while. I have searched "Subscription Button" on the web to no avail. Today's I searched "Subscription Icon" and I found the solution provided by John Liptak. The reason is that the server needs "at least one valid schedule for Subscription" for the button to show up. This helped me solving the problem! Later I found that Matt Coles gave a troubleshooting checklist which included the above as the last point. Most other suggested solutions or Tableau online help didn't mention the solution.

Just to document it here. The steps are (for server admins):

1.Create a schedule for Subscription on the Tableau Server

2.Make sure the above schedule is enabled. When a schedule is enabled, it has a Next Run Time. The Enable button in the menu is shaded.
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One of frequent tasks of managing a Tableau server is watching the failed data extracts and then fixing them. In a recent Tableau webinar, I presented a server admin view that helps monitor the data extract failure.

https://www.tableau.com/learn/webinars/tableau-administrators-virtual-user-group-6

In the server admin views, the admin can view a dashboard of similar functions. However, the publishers have no access to it.
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