We are getting used to divide our time into years, months, weeks etc. This dictates many aspects of our life. We accept it without questioning and just go along with it.

Among all the date scales, month is kind of particular. It is not related to any natural/astronomical phenomenon, neither to moon activity nor to woman's menstrual cycle. Although initially named after the moon, it evolved to be irrelevant. Lunar calendar (still used in China and many parts of the world) is a much better representation of the moon periodicity.

Nowadays, month has taken a monstrous importance in the life of humanity because it dictates our financial life. Anything that has to do with money, is in monthly installment: salary, rent, mortgage, alimony...

[Update: If the following doesn't solve your problem, go to Part 2:

http://vizdiff.blogspot.com/2014/08/removing-unwanted-measure-names-from.html]

In one of my tasks, I needed to use measure names as quick filter, when we wanted to stack up multiple measures in one chart.

Here begs the question: how to give people the option of selecting only those measures that we want people to see? And we want to exclude the rest of measures.
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